Danielle sets the strategic vision and innovation roadmap for the firm’s digital advertising practice across a portfolio of international, corporate, political, and advocacy clients.
She leads fully integrated, multi-million dollar campaigns from strategy through execution, spanning television, radio, print, programmatic, paid social, and search, and serves as strategic lead on top-tier accounts, guiding campaign direction and providing quality assurance oversight. Danielle also builds the systems and workflows that connect our Analytics, Amplify, Signal, and International teams, and mentors the next generation of digital strategists.
Before stepping into leadership, she cut her teeth on the buying side: managing the PACs buying team at Bully Pulpit Interactive during the 2014 midterms, then executing search, display, and video buys at GMMB for clients including Obama for America and Senate Majority PAC. That trajectory reflects more than 15 years of experience across politics, corporate, and advocacy work.
Danielle holds a B.S. in Advertising from the University of Texas at Austin. She lives in Dallas, where daily walks with her golden retriever are a non-negotiable part of the routine.